Catupult Sellarate
More quotes out. A better margin on every one.
Sellarate is the sales and rate desk for forwarders. Your rates, contracts and margin rules go digital, enquiries turn into quotes automatically, and your commercial team sends more of them, at your price. Your ERP stays exactly where it is.
Ocean FCL · Ocean LCL · Air. Keep the ERP you run today.
The problem
Your ERP runs the shipment. Nothing runs the sale.
ERPs were built to run operations. The commercial side lives around them: enquiries in inboxes, rates in spreadsheets, surcharges in carrier emails, margins in the head of whoever's been there longest.
So a simple quote takes an hour of looking things up. And the customer who asked four forwarders the same question usually books with the first good answer.
The quote that goes out second rarely wins.
Why it pays
The desk that grows the business, not just records it.
- More quotes out
- Enquiry to quote runs on its own, so each person on your commercial team sends more quotes in a day. More quotes out means more business won.
- A better margin on each
- Margin rules apply to every quote, with a floor nothing goes below. No more quiet discounts, and no more quotes priced on last month's rate.
- A business you can steer
- With rates and contracts digital, you decide which carriers and lanes to push, and every quote follows.
- No migration
- Your ERP keeps running operations. Sellarate sits in front of it, so there's nothing to rip out.
More quotes, better priced, sent first.
Enquiry to close
From the customer's email to a won quote, in one place.
- 01 The enquiry
Every request becomes a structured enquiry before you've finished reading it.
Email, WhatsApp or a phone note comes out as lanes, equipment, dates and commodity, with the customer's history attached.
You Best rate Nhava Sheva → Rotterdam, 1 × 40HC, ready 14 Oct?CathyCreated the enquiry. Three live contracts on the lane — all-in, checked against the ready date.
Create QuoteRate comparisonNhava Sheva (JNPT) → Rotterdam Maersk PreferredUSD 2,203.74 / 40HC CMA CGMUSD 2,386.01 / 40HC Hapag-LloydUSD 2,115.50 / 40HCCreate a quotation for any of these, or ask for more detail?
- 02 The rate
Every carrier's all-in price for the lane, on one screen.
Contract and spot rates with their surcharges and validity, compared side by side. Rates expiring soon are flagged before anyone quotes on them.
And where a carrier offers a rates API, Sellarate connects to it, so that carrier's live prices arrive on their own, beside your contracts.
Rate comparisonNhava Sheva (JNPT) → RotterdamCardsTable Create Quote MaerskUSD 2,203.74 / 40HCDeparts17 Oct (Sat)Arrives18 Nov (Wed)Transit32 days · DirectOcean freight1,788.20Local charges415.54All-in totalUSD 2,203.74Valid through 31 Dec CMA CGMUSD 2,386.01 / 40HCDeparts15 Oct (Thu)Arrives6 Nov (Fri)Transit22 days · DirectOcean freight1,945.30Local charges440.71All-in totalUSD 2,386.01Valid through 31 Dec Hapag-LloydUSD 2,115.50 / 40HCDeparts17 Oct (Sat)Arrives18 Nov (Wed)Transit33 days · DirectOcean freight1,658.40Local charges457.10All-in totalUSD 2,115.50Valid through 31 Dec - 03 The vendors
No rate on the lane? The carriers are already being asked.
Rate requests go out to your vendors, replies come back as rates, and you approve them before anyone can quote on them.
- 04 The price
Every quote comes out at your margin, whoever builds it.
Margin rules from global down to one customer on one lane, with a floor nothing can be quoted below. A new hire prices like your best salesperson.
- 05 The quote
A finished quotation, not a draft to tidy up.
Priced, formatted on your letterhead and attached to the enquiry, ready for you to approve and send.
One charge line is below your 5.0% margin floorCharge Basis Sell Buy Margin % Ocean Freight All-InOFR Per container 1,788.20 1,625.00 163.20 9.1% Destination DeliveryDDC Per container 213.84 194.40 19.44 9.1% Documentation FeeODF Per B/L 58.56 53.24 5.32 9.1% Export ServiceEXP Per container 19.52 18.90 0.62 3.2% Total 2,080.12 1,891.54 188.58 9.1% - 06 The close
Won business arrives in your ERP ready to run.
The won quote carries every detail your operations team needs to open the job, so nothing is retyped between sales and ops.
The AI that does the legwork
Three agents. One commercial desk.
The same Cathy, CatuDoc and CatuPilot that run inside Catupult Forward work inside Sellarate.
Fast, and still your decision.
You choose what goes out on its own and what waits for a person. Every price traces to the rate and the margin rule it came from, so any quote can be explained months later.
Read how control and auditing workAlready on an ERP? Start here.
Start with Sellarate, move to Forward when you're ready. Your rates, customers and quote history come with you.
Explore Catupult ForwardSee it on your own lanes.
Bring a real enquiry to the demo. We'll quote it live, on your kind of rates, and show you where the won business goes next.